Are you playing to win?

As Doug Hall says in his thought-provoking book,Jumpstart Your Business Brain, “Business success is not random”. To get exactly where you want to go, in any given timeframe, will require strategy – a step-by-step plan of specific activities that are unique in the way they are expected to produce value for your customers, and positive financial rewards for your company. That's spells victory for any business. It's not so much about beating the competition as it is