While expert at their craft, Custom Builders and Remodelers often struggle to market and sell their services effectively.  In today’s marketplace, our prospects are better educated with access to much more industry specific information than any time in history.  Add to that the buying public’s consumer mindset, builders and remodelers can often default to defensive sales tactics that compromise control and profit.

The answer; a more intentional approach to selling.  To succeed and win the clients we really want and need in our sales pipeline, requires a well-defined process to maintain control and defending profit instead of prices.  This session will help builders understand and implement the skills necessary to capture more sales at higher profit margins.