“It’s not what you think it is,” I commented. My client had just re-visited a chronic issue that has plagued their company for years. In fact it’s become the Achilles heel of their business. The challenge I’m referring to is consistently driving more business to their door; in other words, marketing effectively. Most of the [...]
This past month I met with a business owner client of mine who told me that his ratio for closing sales leads is less than 10%. Now, to put this issue into context, this owner has invested thousands building a new kitchen showroom/design studio with beautiful, up-to date design and product displays, and hired a [...]
Since business activities have been on the upswing business owners haven't had to battle competitive price wars to the extent they have in recent years. But that doesn't mean there is not competition. With increased sales opportunities comes increased competition and healthy competition is what holds prices in check. The mistake most owners make though is not [...]
