I received an encouraging phone call from a client this morning who had been struggling for most of his business life with a challenge that plagues many (if not most) small business owners. Though his product is excellent, and there is clearly a demand for it in the marketplace, his success ratio for capturing more [...]
“It’s not what you think it is,” I commented. My client had just re-visited a chronic issue that has plagued their company for years. In fact it’s become the Achilles heel of their business. The challenge I’m referring to is consistently driving more business to their door; in other words, marketing effectively. Most of the [...]
This past month I met with a business owner client of mine who told me that his ratio for closing sales leads is less than 10%. Now, to put this issue into context, this owner has invested thousands building a new kitchen showroom/design studio with beautiful, up-to date design and product displays, and hired a [...]
Since business activities have been on the upswing business owners haven't had to battle competitive price wars to the extent they have in recent years. But that doesn't mean there is not competition. With increased sales opportunities comes increased competition and healthy competition is what holds prices in check. The mistake most owners make though is not [...]
If you’re striving to be a mediocre building or trades company, this article is not for you. Of the many contractors and business owners I speak with every week, most have defaulted into this category. Not by choice of course, but because they’ve missed the power this game-changing difference possesses to create enduring, self-sustaining success. [...]
