marketing plan

Becoming a Learning Organization; Becoming ‘Great’ vs ‘Good’

Author Jim Collins has elegantly noted that in business, “Good is the enemy of Great”[1].  In his fascinating study of “Great”[2] companies compared to “Good” companies, those defined as “Good” found it too easy to settle for mediocrity and failed to produce consistent profit.  “Great” companies however, stood out from good by virtue [...]

Becoming a Learning Organization; Becoming ‘Great’ vs ‘Good’2019-10-07T14:10:08+00:00

Help! I’m Not Finding the Right Customers

“It’s not what you think it is,” I commented. My client had just re-visited a chronic issue that has plagued their company for years. In fact it’s become the Achilles heel of their business. The challenge I’m referring to is consistently driving more business to their door; in other words, marketing effectively. Most of the [...]

Help! I’m Not Finding the Right Customers2018-11-06T13:47:31+00:00