marketing

Catalytic Marketing Models; Creating Demand in a Distressed Market

Demand!  The one thing we all want and need is to be in demand – to be needed, wanted and possess the assurance that our business is relevant in the marketplace.  But the ever-changing world of the construction business has a way of creating its share of ongoing uncertainty and apprehension, especially as witnessed [...]

Catalytic Marketing Models; Creating Demand in a Distressed Market2020-06-07T14:44:07+00:00

Competitive Advantage; Your Secret Weapon for More Sales and Higher Profits

One resource that has the potential to help leverage all others, and gain exceptional business outcomes as a result, is Competitive Advantage.  It is perhaps one of the single-most underappreciated assets available to a business every day!  With a clear understanding of what it really is, your day to capture it could be today. Competitive [...]

Competitive Advantage; Your Secret Weapon for More Sales and Higher Profits2018-11-06T13:46:54+00:00

Help! I’m Not Finding the Right Customers

“It’s not what you think it is,” I commented. My client had just re-visited a chronic issue that has plagued their company for years. In fact it’s become the Achilles heel of their business. The challenge I’m referring to is consistently driving more business to their door; in other words, marketing effectively. Most of the [...]

Help! I’m Not Finding the Right Customers2018-11-06T13:47:31+00:00
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